2 High Digest July

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This month we are bringing you bite-size industry news from YouTube, Twitter and more. Furthermore, the June edition of this e-newsletter has updates on new features from Spotify and your weekly Instagram trending reels update.

S X S W  A P P L I C A T I O N S 
N O W  O P E N
Initial participation opportunities for the 2023 SXSW Conference Festivals are now open for PanelPicker®, Music Festival, SXSW Pitch, and the SXSW Art Program. Learn more and apply HERE.
Y O U T U B E  S H O R T S -
R E D E F I N I N G  T H E  A R T I S T  J O U R N E Y
Recently, Youtube celebrated the one-year global launch of YouTube Shorts. And YouTube wants to share the insights of artists who are leaning into shorts and seeing great success. Read more about the evolution of YouTube Shorts and how artists are using it to leverage their careers HERE
T W I T T E R  I S  T E S T I N G 
C O T W E E T S  F E A T U R E
The CoTweets feature allows two accounts to co-author a tweet and both be tagged in a single tweet. Twitter has confirmed that this new feature is now live for some users for a limited amount of time after the company started experimenting with the idea earlier this year. Find out more HERE
G R O U N D B R E A K I N G  I N S I G H T 
F R O M  T W I T C H
A new report from Twitch and analytics platform Luminate claims to shed light on how the Amazon-owned live-streaming platform is driving music discovery in the US. Claiming that one in three music listeners in the US discover their new music via Twitch. Learn more about this HERE
A P P L E  X  S H A Z A M
Apple’s music recognition feature in the iPhone Control Center now syncs with the Shazam app and across Apple devices. Read more about the latest update HERE.
W E E K L Y  I N S T A G R A M  T R E N D I N G  R E E L S 
For insights into what's trending on Instagram, visit this LINK.

Updated weekly, the data provided from Instagram, may help with strategic planning for your artists. 
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